Google Ad Auction and Quality Score

March 30, 2009 · Filed Under Advertising

Google Adwords Auction

Do you use Google Adwords? Have you ever wonder just how the hell Google calculates the cost per click (CPC) that you pay? I know I have. One day it costs me $0.12/click and the next it’s $0.20 for the same ad.

Well, Hal Varian, chief economist for Google has taken to YouTube and explained the whole thing so that even a dumb ass like me understands it. Using a whiteboard and magnets he walks you through it explaining the relationship between what you bid, the quality of your ad and its keywords, the quality of the landing page and the click through rate (CTR).

Watch this short video and you’ll be an Adwords expert, almost.

Introduction to the Google Ad Auction

If you are an Adwords advertiser shouldn’t you know how the charges to your account are made?

(1 votes, average: 5.00 out of 5)

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10 Total TweetBacks: (Tweet this post)

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en: @bindela The only states we haven't visited are OR, WA, AK, and HI. Would love to do a driving trip around the Northwest & up to AK. 07/14/09 07:31pm
en: Why will the new season of Project Runway be on Lifetime instead of BRAVO or even STYLE for that matter?? 07/14/09 07:31pm
en: @jennyrae Sending @USNAVYSEALS to fix it. Wait, he might cut it off or something. SEALS are medics too, aren't they? 07/14/09 07:31pm
en: I think I will redye my bangs in a few minutes, They're hella faded. "Is that blonde or blue?" Lol 07/14/09 07:31pm
en: @Rainnwilson, @therealpickler, @jeweljk #quotes "There never was a good war, or a bad peace. -Benjamin Franklin 07/14/09 07:31pm
en: @EuropeanCitizen The answer is 'no, of course it doesn't preclude x, y, or z - but you'd have to be an idiot to think it *promotes* them' 07/14/09 07:31pm
en: "if you don't go like 2 or 3 times a day there's definitely something wrong" 07/14/09 07:31pm
en: Maybe I'll get off my ass and go hide in a shed or something. Apparently it's all the ragee Boredome killed the dog. 07/14/09 07:31pm
en: lol then i'll never get it or it will all make sense! 07/14/09 07:31pm

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