5 Tips On Niche Article Marketing

January 19, 2009 · Filed Under Article Writing

Who says blogging is addictive!

by Hal Major

Blog Traffic Strategies II

Read the posts Blog Traffic Secrets and Viral Marketing

Writing niche articles and submitting them to article directories is a simple, but very powerful and effective way to create interest and generate traffic to your site.
Best of all, it’s free.

Most successful online marketers have used niche article submissions as a way to draw attention to their products and send interested traffic their way. Basically how it works is that you write interesting and informative articles about your niche. You submit them to article directories for other people to use freely on their sites, blogs and in their articles. The requirement is that they have to use the article “as is”. They’re not allowed to change it.

At the end of the article you include your name and a link back to your own website, product or blog. When people read the article, and if they like it, they’ll probably click on the link to see what else you have to say. And, you’ll get free traffic to your website.

Niche article marketing tips

1. Before you do anything else, consider your topics for your articles. If you want to have your articles accepted by the article directory and published for everyone to find, you have to have current content. It’s fine to use PLR (Private Label Rights) material that you have, but make sure you rewrite it slightly or add to it. Don’t try to submit it as is because it’s highly likely that other folks have bought the same PLR material and have submitted it to the same directory or posted it to their website. Duplicate content is rejected by article directoroes and frowned upon by Google.

Unfortunately, there are hundreds, or even thousands, of other people using the same PLR articles you have. Your goal is to be different than the rest of the pack. If you have a specific niche you want to promote, pick a topic related to that particular niche that would interest your readers and write a 300-700 word niche article.

For example: If cooking is your passion, your topics could be:

•Tangy vegetarian dinners
•Health breakfasts for kids
•Diabetic desserts
•100 things to do with squash
•100 Garlic secrets
•How to get your kids to cook and love it (or not!)

You get the idea…list everything you know about your passion and you have the topics for your articles. Don’t be afraid to have a little fun with article topics. Write like you are talking to your mom, neighbor or a friend. The more specific your niche article the quicker it gets published and distributed.

If you’re into Internet Marketing, think about what you are selling online…ebooks, software, memberships…and the benefits of getting your products. Each benefit could be turned into an article to send you directed traffic, which is what you want.

Another example: If you are selling ebooks on how to solve a problem, your articles could have just enough information about that problem and its solution to make your interested readers want to know more, in this case the link at the bottom of your article would be to a ‘full size’ book on the subject.

2. Do not make your articles one long, fancy ad for your products. These won’t get published. Newsletter and blog publishers are hungry for new content to present to their readers. You don’t have to reinvent the wheel, but you do have to rewrite it a little to make it interesting and useful to the publisher’s readers. That means:

•Give the topic a fresh look. Existing ideas and information can be restated or reordered to make it a new article with great possibilities for traffic generation. The browsing public is starving for information on any topic imaginable. You can find out what they are looking for in your niche by using any keyword generator. You will know how many people looked for your specific keywords last month. If you plan on using articles to drive traffic to your products, wouldn’t that be handy information to have BEFORE you start writing articles?

•Offer new solutions to old problems. There’s more than one way to fix a sticking drawer, make your car shine like new, remove the mystery stain on your sweater or get better and cheaper phone service. Problems are everywhere and everybody has problems, regardless of what they tell you. We all have more than we need. A list that promises a new way to overcome everyday hassles is usually warmly welcomed by newsletter publishers because anyone can relate to the information. Be creative and your articles will be poping-up all over the Internet.

•If you have a funny story about how you discovered the solution or had to create it, add it to the article. Do not write in a technical, highfalutin’ manner. Just make sure your ideas and solutions work. If you have enough solutions to the same problem to make several articles, do it.

•Create a new list of steps to help them get something done. Folks everywhere love hand-holding and step-by-step lists of techniques or methods to make their life easier. Especially when they are dealing with some of the new technical aspects of Web 2.0 social media. This type of article is in every article directory and people flock to them. Most people want to know how to master these techniques that do all the “wizardry” on web pages.

If you know how to master one of the processes that baffle so many people, you have just struck article gold. Write a step-by-step tutorial that starts at the beginning and finishes with a completed process. You see examples in your email box all day long with titles like “5 Secrets To Unlock _______,” “Easy PHP Scripts to ______” or “How to _____.”

3. There’s no copyrighting an idea. Read some articles in any directory on your niche topic and get ideas for new articles on the same subject. Ideas are not copyrightable. Any idea that pops into your head while you’re reading other people’s articles are yours to use as you wish.

4. Share a favorite family recipe. A lot of useful information is disappearing as new generations become junk food addicts. Our heritage is full of the ways our grandparents or great-grandparents used to create quiet and safe havens for their families. And, much of it is quietly disappearing. Those methods can be resurrected from old bibles, handwritten cookbooks or the memories of your relatives and made into articles and even ebooks that would be popular today.

5. Use public domain repositories. They are goldmines of the processes and traditions from your past the made today possible. The information found there can be freely used, rewritten to suit yourself, broken into short articles or several ebooks or published as is. Check the laws for your own country first. You can find almost anything you need in the public domain, like software, pictures, movies, plays, poetry, ebooks, music, artwork or technical works to name a few. A Google search for “public domain + topic” will fill your folders with more resources than you will ever need. Here are some to get you started:

In the US:

•Project Gutenberg
•Project Bartleby
•Christian Classics Ethereal Library

In the United Kingdom:

•Free Classic Literature Library
•British Library Collection
•The Morgue File
•Virtual Library
•Newspaper Archives

Obey the rules of the road

Every article directory has submission guidelines that have to be followed to the letter. Do not assume that every article directory has the same guidelines. If you do not follow those guidelines, you will not get published. New article acceptance is not done by computer algorithms or robots, but by people looking for violations of their policies. Articles submission services will, for a fee, submit your articles to hundreds of directories, but they will not check for submission guidelines for each directory. That is your responsibility.

For example, if the guidelines state that the title of your article has to have the first letter of each word capitalized, they will not accept articles with even one word not capitalized. Acceptable: “The Real Secret Of Internet Marketing”. Not Acceptable: “The Real Secret of Internet Marketing”

Here’s a few popular article directories where you can submit your favorite niche articles:

Ezine Articles (best overall directory)
Idea Marketers (may find someone you know – very popular)
GoArticles (quick and easy)
Reprint Articles (I’ve removed this website as it has been targeted for Malware by Google)
Article City (go to bottom of the home page to and click “Submit Article”)
Article Factory
Amazines
Article Marketer
Article Submitter software (submits to over 200 directories)

Don’t forget to read the Submission Guidelines and follow them to the letter.

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