Other Traffic Sources
Other Sources Of Traffic
Google Content Network
1. Text vs. banner ads
It doesn’t cost any more to have your Adwords ad display as a banner graphic rather than text, and it means that your ad takes up a lot more space than it would if it was just text. Often these can be a lot more profitable than your standard text ads as well, and at the very least it’s good free branding for your site — even if it doesn’t get clicked on.
Of course Google displays ads pretty randomly, so you’re never really guaranteed a space in the ad slot. That’s why it’s a good idea to hedge your bets and create both text ads and banner ads.
2. Separate your ads for “content match” and your ads for “search match” into separate campaigns
This is really important for a number of reasons:
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Are You Building Traffic and Assets?
Are You Building Traffic and Assets
For the past 6 to 8 weeks, I have had several requests from business owners to submit a proposal to increase the traffic and page rank to their web sites. When confronted with the question “What is it you hope to accomplish?” or “What is the specific goal you want to attain?” the usual response has been something between stuttering and silence. The inherent implication of increasing traffic and page rank is they want to get more customers.
Okay, let’s run with that. How many new customers do you want? What is your conversion rate for visitors now? I was surprised at how many of these sharp marketers couldn’t answer either question. If you have a 2% conversion rate and you want 1000 new customers you will need at least 50,000 visitors. There are of course many additional questions that need answers, but let’s just focus on these for now.
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Promoting Your Promotions
Promoting your promotions
An important concept here is the idea of not just promoting your affiliate site, but promoting the sites that are promoting your affiliate sites. Promoting your promotions.
Put it this way: Instead of just submitting an article to Ezinearticles.com and getting a little bit of traffic from people who find that article in the search engines, why not try promoting that article so that it goes up in the search engines and you get more traffic? Why have just ONE site ranking well in the search engines when you can have TEN?
Here’s a story: A while ago a friend of mine approached me and said “help!”. There was one site appearing very high in the search engines that had all his contact details on it: His home address, his phone number, everything. He asked if we could somehow push it down the search engine results. Well, we used this method of putting content on the web 2.0 sites, promoting and cross-promoting them, and within a few hours we had 16 of the top slots in Google.
Can you imagine what you would do with 16 of the top 20 spots in Google?
Choosing Web 2.0 sites to use:
Don’t get too hung up on which sites to use. When you find one that you’re able to use, I recommend that you watch your website stats. If you see that certain sites are sending traffic and others aren’t, focus on the ones that are. Most web hosting companies will give you a basic stats package where you can see where the traffic is coming from to your site : Learn how to use this. And don’t worry about the “nofollow” tag. (The tag that some sites add to their outgoing links that tells the search engines not to pay attention to that link. It was introduced a few years back to try to curb comment spam in blogs. It’s considered a problem for internet marketers because it’s a back link with a “nofollow” tag doesn’t really count as a back link.) Even with the “nofollow” tag, people will visit a website, read your content and then visit your site.
Using WordPress.com in your Web 2.0 strategies
Be very very careful with WordPress.com. (Note that this is different to WordPress.org. WordPress.com allows you to host a blog on their servers, while WordPress.org gives you the software to host your own blog on your own server.) They’re very wary of anything that smells like it has commercial interests. If you’re wanting a blog to promote products, don’t use WordPress.com. Go to Blogger or Yahoo360 or something. That said, WordPress.com is still very popular. It has a huge fan base, a huge Alexa ranking, and gets indexed very quickly. But you should never put a salesy call to action into a WordPress.com blog — say things like “to continue reading about this, click here” or something non-salesy like that.
Twitter is great. It’s basically a site where people post very brief messages about what they’re doing right now. “Watching television with the kids” and that kind of thing. When I first saw it I thought “what a useless site!” but then I realized that the GoogleBot is all over this site. If you post a link to Twitter, even if there’s no search engine benefit from it as such, the GoogleBot will be off spidering that link within fifteen minutes. This is a great way to get your site indexed, and it really illustrates the point that you need to look at these Web 2.0 sites and see how you can use them.
You don’t need a website!
With the way the web is these days, you don’t even need to build a website. Just jump on a site like Squidoo, Hubpages, Xanga or Blogger to build your primary affiliate site. If you have good content it’ll just take a few hours to put together.
You can use this method with AdSense sites?
This method also works really well for AdSense sites. To start ranking highly for my AdSense sites I usually pick just three pages (three keywords) to focus on for the first thirty days. For those 30 days all my promotions are focused on those keywords — they never alter. If you’re promoting Cheap Web Hosting and your keywords are “Cheap Web Hosting“… don’t alter them. Don’t use “Good Web Hosting” as the link text. Stay focused. The keywords you use in your link text are extremely powerful for getting rankings on those words. Promote all that content using that keyword.
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