eBay and Search Engine Traffic

February 24, 2010 · Filed Under Making Money

Maximize Your eBay Listing for Search Engine Traffic

Most people use search engines like Google to find what they’re looking for on the web – and if you really want to explode your eBay income, then you should learn how to utilize this type of organic traffic.

The first way you can take advantage of search engine traffic is to optimize your individual listings for keywords related to your item. Each listing is effectively a web page, and if you follow search engine optimization rules in your listings then you can get better results for your listings. Having a header section in the HTML of your listing isn’t advised. In fact, having any header section in the HTML of your listing could lead to bugs, so it should be avoided. What you can do, though, is include keywords in your title, in bold near the top of your listing and scattered throughout your listing description.

You Can Find It On eBay

Another way to take advantage of search engine traffic for your eBay listing is to use pay per click programs. Pay per click programs, like Google AdWords, can allow you to take dvantage of their traffic. Since listings change often, it’s better to link your PPC ad to your eBay store or to your “My eBay” page (like this: http://myworld.ebay.com/username/). This way they won’t land on a closed auction.

Using Article Marketing to Drive Prospective Buyers to Your Listings

I have posted several articles about using article marketing to get increase exposure and sales. This can also be applied to your eBay business to get excellent traffic results. This is especially true if you specialize in a particular type of item on eBay. Write articles about the type of products that you’re selling and then distribute them using the link to your online eBay storefront. This way, you’re able to constantly get people visiting your eBay listings from the articles you’ve written without them landing on an outdated page.

Don’t Forget to Create Brand Identity

Brand identity is something that’s important to any business. A brand identity allows people to recognize you in the marketplace and builds their trust in you and your products. You can’t neglect this component of your business strategy on eBay. There are a number of ways that you can help build your brand awareness on an auction site. The first place to start is in your eBay store and listings. If you’ve upgraded to one of the eBay store options, then you’ll have the ability to add a customized header to your eBay store as well as a number of customized pages within the store. Use specific colors, styles and logos in all of these different places – the same colors across all pages so that those specific features will automatically be associated with your listings and help you build brand awareness for those buying your products.

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Tags: Article Marketing, Brand Identity, Ebay, Ebay Business, Ebay Listings, Ebay Search, Ebay Store, Google, Online Storefront, Optimization Rules, Prospective Buyers, Search Ebay, search engine optimization, Search Engine Traffic, Search Engines, Search Google, Traffic Results

Comments

2 Comments on eBay and Search Engine Traffic

Monica on Sat, 24th Apr 2010 7:59 pm

It’s true, in order to drive traffic way to your eBay, all you need to do is to indicate a word that is commonly being used to search for their needs. Branding for an instance, it will help to drive traffic as well as buyers directly to your product.
Monica´s last blog ..Ferratum