Finding Profitable Keywords
Finding Profitable Keywords
It’s really important to realize that one of the biggest lessons I’ve learned when it comes to researching your keywords is to not be deceived by what the keyword research tools are telling you.
Spy Cam not needed to find profitable keywords
Often what we think is that we need to look for keywords with low competition, but for me that’s a huge mistake. One of the most powerful things you can do when looking for keywords, traffic and markets is to look at where the money is going.
Now, a lot of people will hear that and say, “Oh yeah, we know that,” but people are still doing it. They jump on WordTracker or another one of those big-name keyword research tools, they find terms that seem really popular, they build an affiliate site and (even if they’re getting traffic) they might get no sales whatsoever because there’s no money in those search terms or in that market.
What I recommend is that you look at the pay-per-click model. I’m not saying you need to use pay-per-click, just look at where the money is going. With PPC you know that people won’t spend money on keywords that don’t earn money: after a few weeks they’ll drop the poorly performing keyword.
The difference is that you’re not looking at words that are simply popular searches, but words that are profitable. That is, they translate into sales, signups, or whatever measure you’re looking at.
If I were to choose between building ten pages based around keywords where I know the traffic converts or building 100 pages around popular keywords where I’m not sure if the traffic converts, I’m going to go with the keywords that convert. Even though you might get less traffic, the traffic you do get ends up making you more money.
So how do you find these profitable keywords?
The strategy I use is this: For any website you have two kinds of keywords: Product-specific keywords and all the rest.
Product-specific keywords are words that are obviously related to this particular product. If we were promoting PPC Web Spy, for instance, product-specific keywords would include “PPC Web Spy”, PPC Web Spy Review” and so forth. With these words you know that the person searching on them is interested in the product. Traffic might be low, but the conversions are just fantastic.
So what I tell my clients is to focus on attracting traffic that is searching on these high-converting product specific keywords, and then try spying on advertisers in the same market who are bidding on PPC to see what words they’re bidding on.
I use a piece of software called Traffic Travis along with PPC Web Spy and compare the results to each other. Traffic Travis has a cutting-edge competition analysis tool that can help you do this. And it’s free! PPC Web Spy is also free and integrates into your browser so when you do a keyword search on Google, all of the PPC advertisers keywords are available in the search results screen, very cool.
The idea is that you grab a complete list of keywords for the product or market and then use this list and these tools to find out what people are bidding on. Keep tabs on your competition and their ads for at least two weeks and see which ads and which keywords still show up. If they’re still using a keyword after two weeks you can be pretty sure they’re making money on it.
And, if they are making money with the keywords, so will you.
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Comments
2 Comments on Finding Profitable Keywords
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Illiana on
Mon, 27th Jul 2009 6:54 am
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Hal Major on
Mon, 27th Jul 2009 7:41 am
I’m wondering if there is a way to use Google’s keyword tools to help find the keywords that make money.
I don’t want to get any additional software to learn to use like Traffic Travis and PPC Web Spy. Can you help me with this?
Hi Illiana,
Yes, there are ways to use some Google tools to help you find profitable keywords.
Stay tuned and I’ll post it this morning.
Take care,
Hal
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