Using PLR To Improve Page Rank

November 2, 2009 · Filed Under Site Improvement

Use PLR (Private Label Rights) material to increase website page rank!

When people search on the Internet they’re looking for one thing… information! Your job as a website owner is to provide them with the information they’re looking for. There’s a saying in Internet Marketing that “content is king” and time and time again, you’ll realize that this is true. The quality and focus of your content will have a direct effect on the success of your online efforts. Good content will draw in traffic from search engines and make your site a valuable place for visitors. The more content you have, the higher your site will rank on search results. That will lead to more visitors, which will give you more opportunities to hyperlink to sales sites.

When you use content correctly, you’ll be able to directly influence the amount and quality of your sales. The question then becomes “Where do I get good content?” This is especially important if you don’t consider yourself a writer, or if you don’t have the time to write content for yourself. Fortunately, there’s a special brand of content out there that makes your job a whole lot easier.

What Are Private Label Rights?

Private Label Rights (or PLR) refer to content that has special privileges attached. If the content you purchase has PLR rights, you can alter it to suit your needs. You can make changes to the text, add your name as the author and distribute it anywhere you like.

Just like ghostwritten content, PLR content is written by somebody else. The major difference, though, is that the PLR provider will be selling the same content package to many different people. There are many different types of PLR content available. Many writers offer PLR article packages. These packages typically come with 10 to 30 articles around a topic and can vary in length from 300 words to 800 words each.

You can also buy full-length eBooks, short reports and autoresponder courses with private label rights. Some PLR providers include graphics and sales pages with their PLR packages. The key thing to know is that PLR content requires some altering. They aren’t meant to be used “as is.” Remember, your content package is in the hands of several, if not hundreds, of other marketers. You need to make some changes to make it stand out.

A good rule of thumb is to edit your PLR content by at least 25-40%. The main changes you’ll make will be to the title, introduction and conclusion. You can also change the keywords throughout the piece to make them fit your website and niche better. Another great way to change your PLR content is to change the way it’s used. If you bought an article package, try splitting up the articles in an autoresponder course or linking them together to create an eBook.

A lot of PLR purchasers are lazy, and they just try to use the content as is. This means by making just a few changes to your purchases, you can really stand out in your niche and make the most of your investment. My favorite PLR content source is Extreme PLR Makeover because all the tools you need to change the articles are provided right on the site. You don’t need to have or get software to create a pdf document. Make the changes you want and click create pdf and you’re done. Very easy and simple.

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