Are You Building Traffic and Assets?

August 7, 2009 · Filed Under Get Traffic · Comment

Are You Building Traffic and Assets

For the past 6 to 8 weeks, I have had several requests from business owners to submit a proposal to increase the traffic and page rank to their web sites. When confronted with the question “What is it you hope to accomplish?” or “What is the specific goal you want to attain?” the usual response has been something between stuttering and silence. The inherent implication of increasing traffic and page rank is they want to get more customers.

Okay, let’s run with that. How many new customers do you want? What is your conversion rate for visitors now? I was surprised at how many of these sharp marketers couldn’t answer either question. If you have a 2% conversion rate and you want 1000 new customers you will need at least 50,000 visitors. There are of course many additional questions that need answers, but let’s just focus on these for now.

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