If you have time to write the articles yourself, along with the skill to put some sentences together that intrigue the reader, then you should take the self-writing course to success. Outsourcing only tacks on an additional amount to your expenses, and in the beginning, you want to keep costs low. Whether you do it on your own or hire someone to do it for you*, you’ll want to make sure they (or you) adhere to some guidelines for he creation of the articles.

So You Want To Be A Writer!

When a publisher has success with articles under your name, they’re going to come back looking for more, so you want to provide good quality. The higher the quality, the more exposure you’ll get, which equals more traffic and ultimately, more sales. Many people try to focus only on keyword density. Although keywords play an important part in your traffic ability, you also want the articles to be readable and enjoyable.

Create your articles around a solid idea, and implement a keyword strategy at about 3%. When you go to 5% and higher, it makes the text awkward and hard to read. Let’s look at the difference between a 3 and 5% keyword density in the examples below:

Example #1 at 3% keyword density:

If you’ve been stopped for drunk driving and received a DWI, try to remain calm and non-confrontational. A DWI may seem like the end of the world, but if you follow protocol, you may be able to get the current charges dismissed. You need to hire a capable attorney who can guide you in how to represent your case before a judge and possible jury. If the DWI will impact your career, then it’s best to go to your supervisors and explain the situation rather than waiting for them to discover it on their own. It can be very humiliating, but honesty is the best policy.

The keyword “DWI” has been used 3 times for this batch of 100 words, or at a 3% density. Now let’s look at how it appears with a 5% density. Notice the difference in how smoothly it reads.

Example #2 at 5% keyword density:

If you’ve been stopped for drunk driving and received a DWI, try to remain calm and non-confrontational. A DWI may seem like the end of the world, but if you follow protocol, you may be able to get the DWI charges dismissed. You need to hire a DWI attorney who can guide you in how to represent your case before a judge and possible jury. If the DWI will impact your career, then it’s best to go to your supervisors and explain the situation rather than waiting for them to discover it on their own. It can be very humiliating, but honesty is the best policy.

We usually replace the actual words by using replacements like “it.” Repetition may be search engine friendly, but you have to cater to both robots (or spiders) and the humans ingesting this information. You also want the article itself to be a teaser. Let’s say you have a business where you sell an eBook on affiliate marketing. You can write an article for distribution called, “Affiliate Marketing 101” and send it out on the ‘net to be picked up by other publishers.

These people may be your competitors, but they also need content in the same niche, which you’ve fulfilled for them. Your article should be informative enough to make the reader feel it was good, but not give all of the details away.

Your bio box will drive traffic to your site by saying something such as, “To learn more affiliate marketing tips, visit [author’s name] at [website URL].” If the reader found your first article good, then chances are they’ll click through on your link because you’ve positioned yourself as an expert in that subject matter.

Make sure the title of your headline captures the reader’s attention because your first reader will be the publisher searching for content. If they feel your headline is interesting, chances are they’ll follow through to read the entire article.

*Outsourcing on the Cheap: You can hire a writer at oDesk for a small cost per article. I’ve seen prices as low as $1.00. If you want a writer with English as their first language you may have to pay $3.00 and up depending on the topic and length of the article.

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