How To Boost Your Conversion Rates

July 31, 2009 · Filed Under Making Money · Comment

How to Boost Your Conversion Rates

In the previous posts this week we covered several ways to increase your website’s search engine ranking and generating traffic.

However, there is more to creating a profitable website than just getting traffic… you also have to convert this traffic into customers!

Now, I’ve seen websites that get phenomenal amounts of traffic each month (one in particular gets 30,000 visitors each month) but they’re barely scraping by with just $100/month in earnings. I’ve seen other sites in the same market earning 50 times that amount, even though they get less traffic than the first site.

It’s pretty obvious what’s happening here.

The first site is clearly well-optimized for the search engines, but the creators have absolutely no idea how to turn this traffic into customers. The second site has a much better idea how to design for optimal conversions, despite receiving less traffic than the first site, and therefore earns much more money.

Let’s break it down some more.

The amount of money you make comes down to this basic formula:

Profit = (Number of leads) x (conversion rate) x (average dollars per sale) x (number of sales) – costs.

For most of this week we’ve been talking about the first factor (visitors to your website are “leads”), but if you’re missing the second factor then you’re not going anywhere either!

So how do you convert your visitors into sales?

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