Link Building and SEO
Why Is Link Building Important For SEO?
There are a couple of very good reasons that links are an important search engine optimization technique:
#1: Inbound links can boost your search result rankings
Up until about 3 years ago search engines would determine your website ranking primarily on the on-page factors. Factors such as keyword density and meta-tag information. It didn’t take long for hucksters to game the system. Webmasters would stuff their pages full of keywords by adding lines of irrelevant keywords at the page bottoms of their sites. Many of them would format the text color of these stuffed keywords to match the page background color. That way human visitors would not see this list of totally irrelevant words, but the search engine spider that crawls the code would. The idea of course was to get a better ranking on lots of search terms.
The websites with good and original content often didn’t concern themselves with SEO, these websites dropped to the bottom of the search results pages. The outcome for the people searching for something was bad. They might be searching for “contractors” and end up on a pornograhic website.
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Website Link Building
by Hal Major
Building incoming website links of high quality can be a daunting task. You can search for other websites in your niche and contact the webmaster asking to exchange links. You can visit and post on a lot of blogs leaving your website URL in the comment. However, many blog sites now employ a “no follow” website link building widget, plugin or strategy that either prevents your URL from showing in the comment or, if it does show, it won’t trackback for a link.
Many of the high ranking blogs in many niches use the “no follow” strategy because of the huge amount of spam comments they were receiving. You’re saying “Isn’t that what the spam filters like Akismet are suppose to do?”. Yes, but the filters only hold the comment for moderation or flag it as possible spam. The webmaster stills looks through the “comments on hold” and decides if they are or are not spam. It’s time consuming. And, you don’t know if there is a really great comment that you want to show unless you review them all.
The other alternative is to allow all comments and block trackbacks, back links and pings from comments. In other words “no follow”. Unfortunately, like so many other situations, a few spammers have hurt everybody.
Easy One Way Inbound Links
One of the simpliest methods to build inbound website links is to get your blog or website listed in the appropriate directories.
Directories were the first search engines. If you wanted a website on a specific topic you visited the directory, chose a catagory of listing and entered some keywords. Any websites with the associated keywords would appear. Very similar to today’s search engines. However, the listing were restricted to those sites that were submitted to the directories for inclusion. And, were approved by the directory to be listed. Many directories still use humans to review a submitted website and approve it before it makes it into the directory.
Although search engines have taken some of the search traffic from directories, they still provide a valuable service. There are directories that specialize in nearly every type of subject. And, other directories are genral in nature that include websites in thousands of categories and listings.
Most directories have a page rank of at least 4. That means if your site carrries a PR of 4 or less you are getting a great inbound link from the directory. You want to list your site with directories that have PR equal to and/or higher than your site.
Here is a list of some directories that you can look at and submit to if they are relevant to your niche. Don’t submit your site to a directory that specializes in medical sites if yours is about shoes and handbags.
I haven’t had time to check out all of these sites. Some may be junk, some maybe gone and some may not be directories at all. I gathered them from search engines, articles and recommendations from commenters. I don’t take responsibility for the accuracy or content of any of them. You must check them out for yourself.
Google Page Rank 9
http://www.bloglines.com (really not a directory)
Google Page Rank 8
http://www.9rules.com (now is PR 4 – Twitter clone)
http://www.technorati.com/ (a must join site)
http://www.lii.org/ (directory used by librarians)
Google Page Rank 7
http://kinja.com (couldn’t get this one to load in browser)
http://www.blogflux.com (you have to join the site to list your blog)
http://www.bloghub.com
http://www.getblogs.com
http://www.blogarama.com
http://www.blogstreet.com
http://portal.eatonweb.com
http://www.blogcatalog.com
http://www.blogrankings.com
http://www.blogexplosion.com
http://www.blogdigger.com/index.html
http://www.blogpulse.com/index.html
http://www.blogrankings.com
http://www.icerocket.com
http://www.Isblogs.com
http://www.about.com/ (not really a directory, but good to get on)
http://www.business.com/
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