Internet Marketing For Newbies
Internet Marketing For Newbies
As companies continue to layoff or shutdown altogether there has been a rapid rise of Internet Marketing Newbies looking for the pot of gold at the end of the rainbow. I welcome them and wish them great success and I wanted to give them a little advice from my four years as an internet marketer.
When I first decide to do some marketing on the internet I was working full-time in my off-line business that I had for 15 years. So, I didn’t have a lot to lose if the internet marketing thing didn’t work out. I made a ton of mistakes the first year or so. I bought into every program launched by a well known guru. I went from one strategy and program to the next, to the next, and on and on until I had worked through 17 programs. I had basically decided that there just wasn’t that much of an opportunity to make enough money to live on from internet marketing. So I decided to…
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Promoting Your Promotions
Promoting your promotions
An important concept here is the idea of not just promoting your affiliate site, but promoting the sites that are promoting your affiliate sites. Promoting your promotions.
Put it this way: Instead of just submitting an article to Ezinearticles.com and getting a little bit of traffic from people who find that article in the search engines, why not try promoting that article so that it goes up in the search engines and you get more traffic? Why have just ONE site ranking well in the search engines when you can have TEN?
Here’s a story: A while ago a friend of mine approached me and said “help!”. There was one site appearing very high in the search engines that had all his contact details on it: His home address, his phone number, everything. He asked if we could somehow push it down the search engine results. Well, we used this method of putting content on the web 2.0 sites, promoting and cross-promoting them, and within a few hours we had 16 of the top slots in Google.
Can you imagine what you would do with 16 of the top 20 spots in Google?
Choosing Web 2.0 sites to use:
Don’t get too hung up on which sites to use. When you find one that you’re able to use, I recommend that you watch your website stats. If you see that certain sites are sending traffic and others aren’t, focus on the ones that are. Most web hosting companies will give you a basic stats package where you can see where the traffic is coming from to your site : Learn how to use this. And don’t worry about the “nofollow” tag. (The tag that some sites add to their outgoing links that tells the search engines not to pay attention to that link. It was introduced a few years back to try to curb comment spam in blogs. It’s considered a problem for internet marketers because it’s a back link with a “nofollow” tag doesn’t really count as a back link.) Even with the “nofollow” tag, people will visit a website, read your content and then visit your site.
Using WordPress.com in your Web 2.0 strategies
Be very very careful with WordPress.com. (Note that this is different to WordPress.org. WordPress.com allows you to host a blog on their servers, while WordPress.org gives you the software to host your own blog on your own server.) They’re very wary of anything that smells like it has commercial interests. If you’re wanting a blog to promote products, don’t use WordPress.com. Go to Blogger or Yahoo360 or something. That said, WordPress.com is still very popular. It has a huge fan base, a huge Alexa ranking, and gets indexed very quickly. But you should never put a salesy call to action into a WordPress.com blog — say things like “to continue reading about this, click here” or something non-salesy like that.
Twitter is great. It’s basically a site where people post very brief messages about what they’re doing right now. “Watching television with the kids” and that kind of thing. When I first saw it I thought “what a useless site!” but then I realized that the GoogleBot is all over this site. If you post a link to Twitter, even if there’s no search engine benefit from it as such, the GoogleBot will be off spidering that link within fifteen minutes. This is a great way to get your site indexed, and it really illustrates the point that you need to look at these Web 2.0 sites and see how you can use them.
You don’t need a website!
With the way the web is these days, you don’t even need to build a website. Just jump on a site like Squidoo, Hubpages, Xanga or Blogger to build your primary affiliate site. If you have good content it’ll just take a few hours to put together.
You can use this method with AdSense sites?
This method also works really well for AdSense sites. To start ranking highly for my AdSense sites I usually pick just three pages (three keywords) to focus on for the first thirty days. For those 30 days all my promotions are focused on those keywords — they never alter. If you’re promoting Cheap Web Hosting and your keywords are “Cheap Web Hosting“… don’t alter them. Don’t use “Good Web Hosting” as the link text. Stay focused. The keywords you use in your link text are extremely powerful for getting rankings on those words. Promote all that content using that keyword.
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4 Don’ts For New Internet Marketers
Having been an internet marketer for about four years I know the frustration new entrepreneurs can have.
I’m going to tell you about the four things not to do that will save you time and money. You may have fallen trap to some of them already. And, that’s okay if you learned a lesson. It’s better to find out about them before you wander blindly into the traps. You can save yourself $100s, perhaps $1000s of dollars.
by iamelliotjames
#1. Don’t buy a website. You might be thinking it could get you over the pain of learning the technical issues of creating your own site. I’m talking specifically about the “Get Everything You Need To Start Making Money from Your Own Website” offers. Failure rate = 99%. Everybody that buys into it gets the same set of websites and there are duplicates running all over the internet. You’ll need to spend a lot of time customizing it so it stands apart from the herd. If it can be customized. If these sites are such cash sucking machines why isn’t the seller/designer using them?
There are website creation software packages that are very easy to use and you’ll end up with a site that is you and not 10,000 others. XSitePro II is by far the best and easiest to use for standard websites. It also has a lot of built-in features such as SEO, starting templates with graphics. You can get a look at all the features on the XSP II website. If you want a copy of the complete XSP II story in PDF format, leave a comment on this post with your email and I’ll send it to you.
#2. Don’t Over Monetize. If your site looks like the automobile section of the Sunday newspaper you’ll lose you visitors attention and that means you have lost your visitor. That, and Google might look at your site as pay-to-play or a link farm and ban it from the search engine results.
#3. Don’t Ignore The Content. Set the site up for one niche and one niche only. If you sell ebooks and plumbing fixtures get seperate site for each. The exception would be an ebook on plumbing fixtures and how to install or repair them. That ebook could be on both sites. However, no plumbing fixtures on the ebook site and no ebooks about love on the plumbing site.
#4. Set Some Goals. This is not about personal development for changing your life. You can find that on this blog. It’s not really my thing, but what the hell, it might be yours. I’m talking about setting goals based on your motivation to have a marketing website. Do you want to make $50 a month, or $5000? Get a goal and get a plan to reach the goal. Here are some questions to help you get going.
- Do I know what I want to sell and is it popular?
- Do I have a lot to sell or do I have to create my own income stream?
- How engaged in the process am I?
- Do I want to spend 1 hour a week or 1 hour a day or more on this project?
- How much money do I want to spend?
- Do I want to spend $0 a week on this or $100 a week?
- Can I or do I want to take this project further?
- Do I have a natural expansion opportunity or can I create the expansion myself?
(2 votes, average: 4.50 out of 5)
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