Link Building and SEO

July 17, 2009 · Filed Under Link Building · 2 Comments

Why Is Link Building Important For SEO?

There are a couple of very good reasons that links are an important search engine optimization technique:

#1: Inbound links can boost your search result rankings

Up until about 3 years ago search engines would determine your website ranking primarily on the on-page factors. Factors such as keyword density and meta-tag information. It didn’t take long for hucksters to game the system. Webmasters would stuff their pages full of keywords by adding lines of irrelevant keywords at the page bottoms of their sites. Many of them would format the text color of these stuffed keywords to match the page background color. That way human visitors would not see this list of totally irrelevant words, but the search engine spider that crawls the code would. The idea of course was to get a better ranking on lots of search terms.

The websites with good and original content often didn’t concern themselves with SEO, these websites dropped to the bottom of the search results pages. The outcome for the people searching for something was bad. They might be searching for “contractors” and end up on a pornograhic website.

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