The Greatest Sales Copy Ever!

March 6, 2009 · Filed Under Off Course · 3 Comments

No Exceptions, the Greatest Sales Copy Ever!

For the worst product ever!

As a part-time copywriter and a full-time internet marketer, my job is to write online sales copy that sells my products and my client’s. I’m always on the lookout for new ways to write more effective sales copy. And that means I’m forever studying every scrap of good sales copy that crosses my desk.

When I find a great sales letter or page, I copy it to my swipe file. I talked about using a swipe file in my previous posts on copywriting. Go read them if you don’t know what a swipe file is. When I’m ready to begin writing a new promotion, I pour through that file for inspiration and ideas. I’m firm believer in Not reinventing the wheel, but simply improving it.

Over the weekend, I found the greatest addition for my swipe file in the 25 years I’ve spent in the marketing business. In fact, this promotion is so ingenious; so brilliantly conceived and so artfully written, I feel compelled to give you a copy for your swipe file. When I say “give” that’s exactly what I mean – no charge.

This is a massive 143-page sales promotion that makes every other marketing copywriter look like a rank amateur; a hack, a dufus.

What makes this sales letter so amazing is that the product is the worst I’ve ever seen. It is worse than Bass-O-Matic, worse than the Velvet Jones Online Ho Training course. However, by the time you finish reading this remarkable piece of sales literature, you will be tempted to believe it’s the best thing since canned beer.

To accomplish this Herculean task, the writer or writers (I suspect it was created by a team of the best in the business) pull out all the stops: Evil straw men … paralyzing fear … unharnessed greed … indignation … moral superiority … plenty of graphs and other proof … the desire to see justice done at any cost … advocacy … the whole nine yards.

Be careful as you consider the sales techniques used in this huge promotion, though: The writers also use every illegal, immoral, unethical and misleading trick in the book. Tactics that have could land copywriters, advertisers and their clients in prison.

They grossly misrepresent their product. They promise results that no similar product has ever produced. They even advocate – seriously – that you, the reader, become an accomplice to outright theft.

Nevertheless, although this sales piece appeared online for the first time last Thursday, it’s already working like gangbusters and I honestly believe it will ultimately result in vast fortunes changing hands.

So, if you’ll just click the “read more…” link below to continue reading, I’ll give you this all-time best promotion right now, for free.

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