4 Critical Off-The-Page SEO Factors

July 16, 2009 · Filed Under SEO · 4 Comments

4 Critical Off-The-Page SEO Factors

In my previous post, we talked about the things you can do “on your website” to help it rank well in the search engines — in other words, the “on the page” factors. In this post we’re going to talk about the external factors that can influence your rankings — the “off the page” factors.

Your Google PageRank

Before we get into the “hows”, it’s important that you understand a little bit about Google’s PageRank. PageRank is Google’s way of indexing all content and websites based on importance in the internet community. It’s an important factor in Google’s ranking algorithm, and by understanding a little of how it works, you’ll have a better idea about how to boost your rankings in the world’s most popular search engine.

To establish the “importance” of your page, Google looks at how many other websites are linking to your page. These links are like “votes”, and the more “votes” you have, the greater your online “importance” and the higher your PageRank.

And higher PageRank is an important contributor to higher search engine rankings.

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