Using PLR To Improve Page Rank
Use PLR (Private Label Rights) material to increase website page rank!
When people search on the Internet they’re looking for one thing… information! Your job as a website owner is to provide them with the information they’re looking for. There’s a saying in Internet Marketing that “content is king” and time and time again, you’ll realize that this is true. The quality and focus of your content will have a direct effect on the success of your online efforts. Good content will draw in traffic from search engines and make your site a valuable place for visitors. The more content you have, the higher your site will rank on search results. That will lead to more visitors, which will give you more opportunities to hyperlink to sales sites. Read more
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Don’t Index My Pages
Wednesday’s technical post day.
After my post about “Are Your Web Pages Indexed?” there was a comment left by Dante from www.datingattractionreviews.com asking “how do I keep some pages from being indexed and listed in the search results?”. Before I attempt to answer his question I need to warn you (the reader) that some of the content on his site is mildly risque. I take no responsibility for any of the content or information on his site if it offends your sensibilities.
I researched his site in an attempt to discover what it is that he would not want a search robot to index and/or follow. The site is relatively new and it appears there are unfinished pages. That is, pages that he has put some content on but, has not completely finished. And, unfortunately uploaded to his server.
So, here’s Captain Obvious’ first tip: Don’t upload pages that are NOT completed. You can exclude this type of page from being index until you finish it and that’s what this post is about. However, if you’re like me, I forget I set it up as a “no index” and I don’t change the parameter when it’s completed. And, about 2 weeks later when checking my stats I discover it. Two weeks of potential readers and/or customers are lost.
Okay, let’s say there are completed pages that you don’t want indexed so they won’t show up in the search engine results. For example, I often find pages in search results for downloading software, ebooks, photos and other digital products that the site owner didn’t intend to be open to the public. But, they are because they either neglected to block the robots or they simply didn’t know about indexing.
The first thing we need to understand is that the search engines want to index everything they find. These “bots” crawl EVERYTHING on your site. You can keep them from crawling every page. You can stop them from indexing pages and/or following any links listed on the page in your “robots.txt” file. This the most common method and has been used since 1996. See the below table.
This table is from SEOBOOK.com which has the most comprehensive explanations about all things related to search engines and SEO. Please visit their site and join as a member. You can get a free 7 day email course about SEO Success, as well. I have no financial interest in their site or products. It’s simply a terrific site for learning about all things SEO. They constructed this table based on an interview between Eric Enge and Matt Cutts from Google. Read the interview.
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Crawled by Googlebot?
|
Appears in Index?
|
Consumes PageRank
|
Risks? Waste?
|
| robots.txt | no | If document is linked to, it may appear URL only, or with data from links or trusted third party data sources like the ODP | yes | People can look at your robots.txt file to see what content you do not want indexed. Many new launches are discovered by people watching for changes in a robots.txt file.
Using wildcards incorrectly can be expensive! |
| robots meta noindex tag | yes | no | yes, but can pass on much of its PageRank by linking to other pages | Links on a noindex page are still crawled by search spiders even if the page does not appear in the search results (unless they are used in conjunction with nofollow on that page).
Page using robots meta nofollow (1 row below) in conjunction with noindex do accumulate PageRank, but do not pass it on to other pages. |
| robots meta nofollow tag | destination page only crawled if linked to from other documents | destination page only appears if linked to from other documents | no, PageRank not passed to destination | If you are pushing significant PageRank into a page and do not allow PageRank to flow out from that page you may waste significant link equity. |
| link rel=nofollow | destination page only crawled if linked to from other documents | destination page only appears if linked to from other documents | no, PageRank not passed to destination | If you are doing something borderline spammy and are using nofollow on internal links to sculpt PageRank then you look more like an SEO and are more likely to be penalized by a Google engineer for “search spam” |
Please note that Matt did not say they are more likely to ban you for using rel=nofollow, but they have on multiple occasions stated that they treat issues differently if they think it was an accident done by an ignorant person or a malicious attempt to spam their search engine by a known SEO blackhat trick.
The “no follow” parameter stops the page from being crawled and indexed as well as any PageRank from that page being passed or shared with any pages linked from it. For example, web pages like “About Us” and “Contact Us” are typically high PageRank pages and they share that rank with every other page on your site that links to them. Therefore, if the “About Us” page links to 9 other pages each page gets about 10% of the PageRank of the “About Us” page. This efffectively dilutes it’s PageRank to 10%.
In order to keep the PageRank from being excessively diluted or spread you want to link to these type of pages from your “Home” page without a “no follow” parameter. Then use a “no follow” parameter on any other pages on your site that links to the “About Us” page. You now have the PageRank split 50/50 between the “About Us” page and your “Home” page. You are sculpting the PageRank for your Home page. And, a little sculpting is generally okay with the search engines. Excessive is not okay and wil get your site penalized.
Question: What is the best way to sculpt your PageRank, if you need those links on a page?
Answer: rel=nofollow on the link itself…all the other techniques have you spending PageRank on the pages you do not want indexed.
Question: How much does Google frown on using rel=no follow to sculpt internal PageRank?
Answer: It is NOT officially against the rules to use rel= no follow on links. However, if you are already fairly aggressive with your SEO techniques then using it confirms that you probably know some SEO tricks. And, Google is more likely to police you more closely and often.
Question: What do you mean by “fairly aggressive with your SEO techniques?
Answer: That’s like asking what’s going on inside the head of every Google site engineer and will it change or remain the same over time. My advice is not to use rel=no follow on internal links unless your site is pretty darn clean of SEO. Just as an example, let’s say that you have ten links on a page to 10 other pages on your site. You use the rel=no follow on nine of the ten links so all the page rank is forced to just 1 of the ten. That’s pretty aggressive and likely would be flagged by Google.
Question: Is it okay to “no index, no follow” in the page’s meta data?
Answer: Yes. Google can’t afford to have people believe that using those parameters in meta data or occasionally on page links is a poor quality attribute. These no follow and no index techniques are needed in some cases. Login pages need a no index attribute and spammer links need a no follow attribute. Hence the reason why so many blogs have their comments setup as no follow. There are spam bots that seek out blogs to leave a crappy generic comment with 10 links attached.
If you don’t want a page indexed or none of the links on that page followed, open its source code in a HTML editor and look for the Meta Keyword and Meta Description lines. Remove any keywords and description and add “ROBOTS” CONTENT=”NOINDEX,NOFOLLOW” in both fields. Or, if you want to protect an entire folder on your site do this: Open Notepad and type in -
User-agent: *
Disallow: /cgi-bin/
Disallow: /secretfolder/
Save the file as robots.txt and upload it to the folder you want to protect.
Well this post has gone on long enough or maybe too long. Checkout some of the information on the sites I mentioned earlier in this post.
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How To Write For SERPs
What the heck is a SERP? Search Engine Results Page. One of the criteria for getting a high ranking spot in search engine results is the content of your web page and the relationship it has to your keywords and description. Enter the phrase “Copywriting For Success” with the quotation marks in Google. See the top ranked results contain the search terms in the web/page title and the description.
There are several other factors that also help improve your ranking in the search results. For example the number of incoming or backlinks you get. This is one of the reasons that blogs tend to rank high. We’ll more about that in another article. You can read more about this over at the Search Engine Guide.
Let’s focus on the “On Page” issues for now. “On Page” means just that. The content and information on your page that is not influenced by backlinks.
In order to write effective copy for the web, there are two primary areas that you should look at. They are the page title and the META data descriptions. Both of these are usually the first two things that a person will see when searching the web for a particular product or service.
However, this does not apply to every search engine or directory as some do not show the META description. In some cases, they will show a snippet of the content from your site. The results you get when using a search engine usually contain about 160 characters as a description of the website’s content. This 160 character description usually comes from the META Description the web designer added for that page.
Here are the critical things to review before publishing your website content:
1. PAGE TITLE – This is the first thing that any visitor will see when carrying out a search on the web. The page title should contain your primary keyword.
2. META Description – Usually the second thing the visitor will see when carrying out a search through a search engine or directory. Again, about 160 characters the web content.
Items 1 and 2 are most likely to be shown on the Search Engine’s Results Page (SERP’s).
3. HEADING TAGS<H1> – This will relate to specific subjects within your site. Your primary keyword should appear here, also.
4. VISIBLE CONTENT – This is another area of importance that you should focus on in order to produce effective copywriting for the web. These are in order of importance:
a. Hyperlinked Text and Title Attribute – This is frequently displayed as a “tool tip”. Which is a short
message that will appear when the pointing device (cursor) pauses over a particular object?
b. Alternate Text Tags – This should be for an image and is not to be used for stuffing with keywords that
do not apply to it. Alternate text tags can be read by computer voice simulators used by the blind or
visually impaired. Since search engine spiders don’t have eyes, you should use alternate text tags for
images. This will let the spider know what the image and site are about. Your primary keyword should be
included in at least one of your image’s alternate text. DON’T STUFF. One image = One Keyword.
c. META Keyword Tags – Unfortunately, due to severe abuse by unethical marketers and uneducated
consumers these are not as strong as they use to be. In fact, most search engines will no longer be
looking at these as a relevancy factor during their search. So it is important that you make sure the
keywords you use in this tag are to be found in the visible content for the page. Again, don’t stuff. This
is worse than not having the keyword mentioned often enough. Search engine spiders see it as SPAM.
d. Proximity Index – Google now uses this algorithm to determine how close your keywords are placed
next to each other. You should never break a keyword phrase with “the”, “and” or “or”. These are called
“stop” words and the search engine algorithm starts over looking for keyword content.
Effective copywriting for the web can only be achieved if you carefully research your keywords and keyword phrases. What is the point of writing any copy, if you do not know what it is your target audience is searching for? By targeting the correct keywords and keyword phrases you are taking one of the most important steps in writing effective copy.
We’ll talk about how to find effective keywords and keyword phrases in the tomorrows article.
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