Other Traffic Sources

August 25, 2009 · Filed Under Get Traffic · Comment

Other Sources Of Traffic

Google Content Network

1. Text vs. banner ads

It doesn’t cost any more to have your Adwords ad display as a banner graphic rather than text, and it means that your ad takes up a lot more space than it would if it was just text. Often these can be a lot more profitable than your standard text ads as well, and at the very least it’s good free branding for your site — even if it doesn’t get clicked on.

Of course Google displays ads pretty randomly, so you’re never really guaranteed a space in the ad slot. That’s why it’s a good idea to hedge your bets and create both text ads and banner ads.

2. Separate your ads for “content match” and your ads for “search match” into separate campaigns

This is really important for a number of reasons:

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