Back Links and Web 2.0
Using Web 2.0 Resources to Get Back Links
What is Web 2.0?
This is a term coined a few years ago to describe the “new” interactive internet. Evolving web technologies allow people to get more involved with websites — gone are the days when all you could do on the internet is read content, now you can watch videos, play games, join communities, take polls, vote on content, post comments, etc. We’ve gone from being talked at to being talked with.
From an internet marketing perspective, this is great. There are a huge number of web 2.0 sites out there, all begging people to get involved with them. What this means is that getting backlinks to your site is no problem whatsoever anymore. In the past you had to worry about contacting other website owners, sending out hundreds of emails, arranging reciprocal links…. these days you don’t have to worry about that at all. There are hundreds of resources out there that will put your link onto authority sites that the search engines just love. What’s better — as you add new content to these sites the search engines are extremely quick to jump on it, so you get traffic from both people AND the search engines.
How does this work?
The biggest tool at your disposal is the RSS feed.
Cheap Email Autoresponder
RSS is a type of language that formats your website content in a standard way so that RSS readers can understand your content. When you go to a blog or any number of other sites you’ll often see an orange block in the address bar, or somewhere else on the page. That’s the RSS icon. If you click on this it will bring up the RSS feed. Sometimes there will be rectangular button labeled “Subscribe” that works the same way.
Where it’s useful for us is that a lot of these “web 2.0″ sites allow you to both create RSS feeds and add content to their networks using RSS feeds. They translate your feed into standard HTML so that it can be published as content on a website. Every time you post a new article on a site that has an RSS feed it will automatically update the RSS feed and consequently any site that is using that RSS feed, so by updating one site you can effectively be updating many. Not only that, but each update will also provide a link back to the original source for the RSS feed. You can essentially build a chain or network of sites and links that ends up pointing back to your main website, and thereby explode your traffic through the backlinks.
The way to do it is to take a systematic approach. Take a good, high-quality article that links to your main affiliate site on your important keywords, then go to Hubpages, for example, and build yourself a great Hubpage on this site. The article should also focus on your keywords, ie “Cheap Email Autoresponder”.
Hubpages will create an RSS feed using this content.
Then you go to Squidoo and build a lens called “Using An Email Autorespnder” or whatever tickles your fancy. Again focusing on your keywords. Squidoo allows you to enter an RSS feed, so take your Hubpages RSS feed and put that into Squidoo. At this point you will want to add a short article (200-300 words) or at least a brief summary to the Squidoo page.
Now you have a Squidoo lens that links to your Hubpage which links to your Cheap Email Autoresponder affiliate site. Squidoo also creates an RSS feed from your content (which now includes your Hubpages content and the extra article or summary you added to the Squidoo lens) so you take this RSS feed and insert it into a Blogger blog, or some other site. Again you would add an extra article or summary at this point, so now you have your original article, your Squidoo article or summary and your Blogger article or summary, and it all points back to your original GetResponse Autoresponder affiliate site.
I don’t want this to sound like a “recipe” as such… you should use different sites and mix things up to see what works best.
Some good sites to use are:
- hubpages.com
- squidoo.com
- tumblr.com
- blogger.com
- xanga.com
- yahoo360.com
- wordpress.com (although they’re VERY wary of anything that looks like it’s all marketing)
- livejournal.com
- feedbite.com
- bumpzee.com
- ezinearticles.com
- twitter.com (for getting your new sites, posts, comments etc indexed in Google)
- goarticles.com
Tags
In addition to creating RSS feeds, a great feature about sites like Squidoo is that you can add “tags” (keywords) to your articles and entries. If you spend just a little time thinking about the tags you will use, you’ll be ahead of 90% of the crowd. The average Jane or Joe Public on Squidoo won’t put a lot of thought into the tags she/he uses for their article. They’ll usually add one or two generic tags, which is, of course, what most everyone else does. They’ll all be competing for traffic and readers for these generic tags. However, when you add a more detailed three word keyword phrase as a tag, then you are more likely to find your article appearing higher in the search engines for that phrase.
For example, if you’ve tagged your Email Autoresponder review on Squidoo as “GetResponse Autoresponder Review”, your Squidoo lens might appear in Google as “GetResponse Autoresponder Review on Squidoo”. Often these phrases are searched for within the network itself as well.
The benefits of interacting with Web 2.0 sites
Another thing to think about when you’re playing on these sites is that frequently they’re “self sustaining” networks. They use their own algorithms to determine which sites to make more prominent in the network. Sometimes it comes down to how many back links you have, but a huge part of it is the more “internal” factors of the site.
Remember that these are social sites. Don’t just put up content and walk away… to get the most out of them you need to interact with the site. Comment on other pages, vote on other sites. For every action you do you get a link back to your page, and the system recognizes that you’re active on the site and favors you accordingly. Everything you do produces a benefit. Don’t lose sight of this fact.
This is how web 2.0 sites are inherently different from Web 1.0 sites. Try doing this with an article directory!
The new “mini-nets”
About five years ago Michael Campbell (I think!) write an eBook about creating “mininets” — a bunch of websites that would link to your affiliate page. The search engines would see this bunch of websites linking to you and would bump you up the search engines. Of course Google saw this happening and changed their algorithm to detect activity like this: Now they do things like checking IP addresses, domain names, domain registers etc to see if websites are connected in some way. They want to make sure that websites are being linked to from different places, not just from a bunch of websites owned by some guy named John in Seattle.
Web 2.0 takes over from the mininet concept. Instead of using your own websites you can take advantage of all these giant free websites out there.
Just to demonstrate how big these Web 2.0 sites are, for a very long time the top three sites in the world for traffic (according to Alexa, which is not 100% accurate but gives you a good idea) were Google, Yahoo and MSN. If you look at the Alexa rankings for the United States today, you’ll see that MSN has been bumped down the list, and the third most visited site is YouTube, followed by Facebook — all web 2.0 sites, all getting huge traffic. The difference is that while you have to fight your way tooth and nail to get into Google, with the web 2.0 sites all you have to do is register and submit your content. If it’s formatted correctly and focused right then you’ll start getting traffic immediately, and if you’re still focused on the search engines… they LOVE these sites!
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Comments
4 Comments on Back Links and Web 2.0
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Webdevelopment ny on
Thu, 30th Jul 2009 8:30 am
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jack from stunguns.com on
Sat, 1st Aug 2009 6:49 pm
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Daniel from spanish translations on
Tue, 13th Apr 2010 8:14 am
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hazel from train set on
Fri, 9th Jul 2010 6:56 pm
Really nice Top list. Thanks for sharing.
Internet,Web 2.o, G3 Phones,help I\’m going down for the third time. Just kidding your articales make it a lot easier.Thanks, Hal
Jackebiz
2.0 resources substantially improve the performance and the expansion of a website. The issue is that to use these resources with authority, you must have advanced technical skills. It is not easy to handle these advanced devices.
I am still not familiar with the Web 2.0, maybe because I am from the jurasic age.. lol.. This is quite information overload for me, so let me pick up a book and try to study this things one at a time. Thank you for the very helpful information.
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