Power Words

January 27, 2009 · Filed Under Power Words, Writing Copy

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Yesterday’s post was about negative power words. Starting today I’ll be talking about positive power words.

If you haven’t noticed yet people buy, about 99.5% of time, based upon their emotions. Logic and commonsense rarely play a part in the decision to buy. If you’re selling on your website it is extremely important that you use power words to trigger the visitors buy button.

If you were selling in-person or over the phone the customer would hear and/or see your emotion and that would trip their emotional trigger. Videos can help here and are certainly recommended. That is, if you will put a little excitement and sincerity into it.

However, power words in the sales copy can be that extra little push that sends them over the edge and they breakout that revered credit card.

These are some power words that make them take the action you want.

free sale new professional guaranteed special tested improved immediately limited simplistic powerful big popular exclusive valuable how to endorsed unlimited discount fundamentals under priced suddenly perspective launching skill reduced better shrewd enormous spotlight useful survival largest colossal now unlock fortune authentic
announcing huge gift introducing practical focus

Stay tuned-in for more power words tomorrow.

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